Insights on branding, leadership, and business strategy.

May 7, 2021 in Insights

The Rise of NFTs and Why They Matter.

NFTs, short for Non-Fungible Tokens, have quickly entered mainstream discourse across artists, crypto-tech lovers and laypeople wondering how on earth a Lindsay Lohan single with an NFT attached sold for…
Read More
May 7, 2021 in Insights

Your Customer is The Hero, Not Your Brand.

Your competition can copy your faster, better, cheaper features almost instantly, but they can’t replicate the trust you’ve built with your customer. Here’s the deal, that kind of trust fuels…
Read More
October 14, 2020 in Insights

Businesses Burn Cash On Marketing, Without a Clear Customer.

Your business creates the product or service. Your brand strategy creates the customer. Your marketing strategy creates the demand. Most companies skip the brand strategy. They immediately jump from business…
Read More